Using Video for LinkedIn Marketing

Video is a powerful tool that can be used to engage and connect with your audience on LinkedIn. When used effectively, video can help you to:

  • Increase brand awareness
  • Generate leads
  • Drive traffic to your website
  • Boost sales

If you’re not already using video for your LinkedIn marketing, now is the time to start. Here are a few tips to help you get started:

Create high-quality, high-resolution videos that are well-produced and engaging. Make sure that anyone can understand the message even without sound. Include captions if it’s a talking heads video.
Keep your videos short and to the point. Three minutes would be a maximum, but aim for less than a minute.
Make sure you create eye-catching video with a clear message that appeals to your target demographic.
Promote your videos through sponsorship. If you’ve gone to the trouble of creating some quality collateral, make the most of it. Also, encourage colleagues and friends to like/share the content to help amplify its reach. Groups can also be a great way to target your audience and increase the number of relevant viewers of your post.
LinkedIn video ads are another great feature to drive eyeballs to your content and there are some excellent targeting features available.

By following these tips, you can use video to create a more engaging and effective LinkedIn marketing strategy.

Finally, a few final pointers when using video for LinkedIn marketing:

  • Make sure to tell stories. A clear narrative is essential. People are more likely to remember and share stories. Although, backing up those stories with data doesn’t hurt.
  • Use video to educate. LinkedIN is a professional platform, so work-related advice and insight won’t go amiss.
  • Use video to entertain or connect with your audience on a more personal level. A lot of the content we see on our feeds can be boring, and overt sales pitches will be yawned at.
  • Don’t forget about lead generation. Video is probably best suited to raise brand awareness, however, it doesn’t hurt to include a call-to-action that can close the loop and start a conversation.

If you are looking to take the pain away from making your own video content, please get in touch.

This video offers some statistics explaining the importance of using video over LinkedIN for B2B marketets – first defining the universe in question and then explaining why this is an important medium to reach that audience.

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