CarboKinetic can carry out a full audit of existing collateral, including blogs, articles, presentations, whitepapers, product brochures, infographics, advertisements, advertorial, videos and animations, sales enablement and customer training materials. This will establish a baseline for the company’s messaging, identify gaps, potential inconsistencies, and areas for improvement.
CarboKinetic helps organisations define their messaging strategy and establish a proactive communications plan to reinforce their USPs to the market. The planning process focuses on analysing customer types and target buyer profiles, defining and articulating the benefits offered to each customer type (focusing on competitive differentiators), identifying potential sales blockers, and articulating how best to address any concerns. Broader analysis of industry trends also serves to position solutions and ensures all collateral reinforces the company’s core value proposition.
We specialise in creating content to execute against a company’s communications plan and reinforce its core value proposition. With decades of experience in researching, analysing and writing about financial technology, CarboKinetic offers a wide range of content creation services, spanning blogs, whitepapers, contributed articles, press releases, infographics, whiteboard animations, sales collateral and training material.
CarboKinetic takes on responsibility for nurturing media and analyst relations on behalf of its customers. This includes drafting and distributing press releases to target publications and channels, scheduling journalist interviews, facilitating press briefings, and setting up roadshows with relevant analysts and consultancies.
Your website serves as a portal to showcase your brand and amplify your company’s message. CarboKinetic will ensure your site excels at its purpose – driving a more dynamic user experience, elevating brand identity, while ensuring content is targeted and search engine optimised.
CarboKinetic can manage content marketing campaigns, leveraging as many channels as possible to promote clients’ products, brand and expertise. Marketing channels include, but are not limited to proprietary Websites and microsites, LinkedIn (organic and sponsored), Events, Third Party Media, Industry associations, Advertisements and Advertorial, Direct phone calls and emails. The proposed approach and goals for each campaign are agreed upon prior to commencement.
CarboKinetic can help generate, capture and develop leads into potential sales opportunities. Combining inbound lead nurturing with proactive outreach to an agreed list of target accounts, the goal is to drum up as many tangible opportunities as possible that can be converted into sales.
Content marketing has a range of benefits, not all of which are immediately quantifiable. A well-executed campaign will increase brand awareness and help position firms as leaders in their core disciplines, resulting in positive effects that have a longer-term impact.
However, in the short-term, the most obvious metrics of success are the number of leads generated, how they are progressed, the value of tangible opportunities identified, and most importantly, how much new business was closed. These measurements will only be available for full analysis at least one full sales cycle following the completion of a campaign.
Tracking and analysing the results of a campaign will be dependent on tools used by sales / business development teams and accuracy of record keeping. CarboKinetic can help make recommendations and suggest process guidelines to ensure every campaign remains focused on achieving its end goals.