CarboKinetic helps our clients engage their target audience with the right content – communicating their value proposition in a way that best resonates.
We believe that technology has changed the way content is produced and consumed. The proliferation of the internet together with social media platforms like LinkedIn and Twitter have democratised content distribution – offering powerful, targeted and cost effective channels for companies to reach their chosen audience.
Yet from the perspective of content consumers, this democratisation has been a mixed blessing. With so many free sources of news and opinion, we are bombarded with too much information. If someone wastes our time with content that’s badly written or reasoned – we will ignore it. If someone provides us with content that is topical, informative and thought-provoking, we are more likely to engage.